German technology giant SAP AG became a leading software player by selling the programming equivalent of a Mercedes-Benz -- large, expensive and engineering-heavy applications that help the world's biggest businesses manage everything from payroll to manufacturing and billing.
[Note: subscription required. Check to see if your company has a corporate WSJ subscription]
SAP's New Model: Think Smaller - WSJ.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment