Executive Educational Series: “On the Leading Edge”

EXECUTIVE CERTIFICATE in Spatial Business Intelligence (SBI)

A Series of Executive Seminars

April – May, 2008

Introduction
Geographic Information Systems (GIS) technology offers innovative, ground-breaking customer intelligence solutions that lead to better governmental and business decisions.
Leveraging the availability of vast geospatial digital data, power of GIS technology and IT tools, Executive Educational Programs at the School of Management (SOM) in George Mason University tailored to meet the scheduling demands and career advancement needs of experienced executives and professionals, is launching a NEW Executive Certificate in “Spatial Business Intelligence” (SBI)
SOM Executive Programs through a Certificate in SBI provide executives and working professionals the opportunity to earn world-class business education coupled with GIS Technology - without the career interruption associated with traditional academic programs.
Certificate Outline
There will be five seminars in a Certificate Executive Program offered on Fridays once a week in 2008 academic year.

1. Application of Spatial Intelligence to Enhance My Decision Making in Business & Government.
2. GIS in Marketing application for Decision Making
3. Executive GIS Decision Support System: Advanced Spatial and 3D Analysis for Better Decisions and Visual Interpretation
4. Design and implementation of GIS Enterprise. Value of investing in GIS.
5. Competitor Analysis and Business Strategy through DSS & Computer Simulations

The seminars are designed so that they can be taken in a sequence or as a single class to better fit the participant’s needs and skill level.
Participants can get a Certificate for attending any three of the five one-day seminars.

No prerequisites are required to register and attend the seminars

Who Should Attend
o Government Executives, Department Heads, Directors, Managers of any rank;
o GIS professionals, anyone involved directly or indirectly in Geospatial Technology;
o Those, who want to learn more how the currently accumulated digital geospatial information and available GIS resources (based on ArcGIS software with extensions as: Business, Spatial, Network and 3-D Analysts) can help the governmental managers and executives to leverage GIS tools and data to make more informative administrative decisions to improve and enhance government operation;
o Academic educators and students are welcome. Discount student passes are available.

Why to Attend
Such a Certificate through five seminars equips with innovative GIS solutions applicable to many aspects of Executive Decision Making in business and government operations. After completing the courses a participant will learn to integrate and save valuable resources, visualize organization's assets, streamline workflow processes, minimize risk and enhance business and government decision-making.

By incorporating GIS technology with accumulated digital data and tools into business and government operations a Manager, Director and/or Executive can productively and innovatively utilize an information base to share departmental resources, reduce data redundancy, increase decision accuracy, perform in-depth project analysis, provide multi-level decision support, analyze and simulate competitors and operational business strategy to increase efficiency, automate and visualize tasks, workflow, obtained results, and finally, save time and money.

Profound understanding of the capability of GIS technology at the Executive and Managerial level to manage, correlate, predict, model, and share business and government project-related geospatial information boosts up the ability to use GIS as an innovative essential analytical decision making tool to manage the business operations efficiently and accurately allowing your business to succeed and thrive.

Executive Certificate Logistics and Fees
o Participants will get a GMU Certificate in Spatial Business Intelligence for attending any THREE of the FIVE seminars.
o Seminars are held at the George Mason University Executive Programs state-of-the-art facilities located at the Center for Innovative Technology (CIT) Building near the Dulles airport: CIT Building, suite 406; 2214 Rock Hill Rd. Herndon, VA.
o All seminars are accompanied by hands-on exercises with the top-notch GIS software, ArcGIS 9.2, with extensions as: Business Analyst, Spatial Analyst, 3-D Analyst, and Network Analyst to reveal SBI concepts and demonstrate the power of spatially integrated analysis and visualization tools to enhance decision-making and risk management.

The seminar begins at 9:00 and ends at 4:00 on Friday.

The seminar fee includes tuition, breakfast, coffee breaks, lunch, NEW ESRI Book: “GIS Tutorial for 9.2”, 2d edition with ArcGIS Tutorial-exercises CD, and 6 months ArcGIS software CD. The fee is subject to change and payable in advance to confirm registration.

If an agency registers 3 persons, the 4-th person is registered for FREE!
A one-time corporate fee for an Agency could be also determined.

For More Information

Sergei Andronikov, PhD, MBA Roy Hinton, PhD, MBA
Executive Programs, SBI Certificate Associate Dean of Executive Programs
School of Management, GMU School of Management, GMU
703-993-9801 703-993-1662
sandroni@gmu.edu rhinton1@gmu.edu

Lynda Carmichael
Executive Programs Coordinator
School of Management, GMU
703-993-4457, fax: 703-733-2809
lcarmic1@gmu.edu

REGISTER TODAY!

Registration Form

2008 Executive Series “On the Leading Edge”

EXECUTIVE CERTIFICATE:
Spatial Business Intelligence

Seminar 1: Application of Spatial Intelligence to Enhance My Decision Making in Business & Government
Preliminary Date: April 11

Seminar 2: GIS in Marketing Application for Decision Making
Preliminary Date: April 18

Seminar 3: Executive GIS Decision Support System: Advanced Spatial and 3D Analysis for Better Decision and Visual Interpretation
Preliminary Date: April 25

Seminar 4: Design and implementation of GIS Enterprise. Value of investing in GIS
Preliminary Date: May 2

Seminar 5: Competitor Analysis and Business Strategy through Decision Support Systems and Business Computer Simulations
Preliminary Date: May 9
TIME: 8:30 am – 4:00 pm
LOCATION: CIT Building, Room 406; 2214 Rock Hill Rd. Herndon VA
Name and Title:
Company:
Address:
Telephone(Fax):
Email:
Additional Name/Title:

Payment Amount*
Single Seminar $ 445 person**
Three Seminars $ 1195 person
Four Seminars $ 1575 person
All Five Seminars $ 1945 person
* Includes tuition, breakfast, coffee breaks, lunch, NEW ESRI Book: “GIS Tutorial for 9.2”, 2d edition with ArcGIS Tutorial-exercises CD, and 6 months ArcGIS software CD

** When prepaid
Register 3 persons and get the 4-th person FREE!

Participants can get a Certificate for attending any THREE of the FIVE one-day seminars.



Method of payment: [ ] Credit Card [ ] Check
(Make Check Payable to Executive Series, School of Management, GMU)

Credit Card Information: [ ] Visa [ ] Master Card

Card Number_______________________________ Expiration Date ___/__/___

Card Member Signature ____________________________ Date ___/__/___

Remit Registration and Payment to:

Executive Programs
School of Management,
GMU,
4400 University Drive,
Fairfax, Virginia 2203

Refund Policy: 100% refund if cancelled one week before the seminar

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Executive Series are also providing in–house deliveries of these seminars

to complete GMU Certificate in SBI at your agency