Retailers 'Sell' to Young Virtually - WSJ.com

Retailers 'Sell' to Young Virtually - WSJ.com: "Retailer Kohl's Corp. this month launched a new line of apparel, but the plaid skirts and printed T-shirts won't be sold in its 957 stores. Instead, it's selling them on Stardoll.com, a virtual community for teens and tweens where kids can fork over 'Stardollars' -- purchased online at a nominal sum -- to buy apparel for their online characters."