Tuesday, August 28, 2007

Social Networking Goes Professional - WSJ.com

When radiation oncologist Michael Tomblyn recently saw a 21-year-old patient whose eye was protruding from its socket, he turned to his fellow physicians for help. Dozens of doctors offered suggestions, including fungal infection, HIV-associated lymphoma or a cocaine-associated sinus problem, eventually steering him toward the correct answer: rhabdomyosarcoma, a fast-growing cancer most often observed in young children.

The diagnosis didn't take place in a doctor's lounge. It happened on Sermo.com, a social-networking site for licensed physicians, which Dr. Tomblyn and 25,000 doctors like him visit regularly to consult with colleagues specializing in areas from dermatology to psychiatry.
Social Networking Goes Professional - WSJ.com

1 comment:

Unknown said...

This is a good piece of information. I think crowd-sourcing is the next big thing. The entrepreneurs looking for their next lollipops should look no farther. Techman Graduates - anyone hearing?

http://www.wired.com/wired/archive/14.06/crowds.html